Why are some online businesses wildly successful while others barely generate revenue? Have you really thought about what your customers are looking for?
Beyond the great designs and aesthetics, more often than not, online shoppers just want to find the product they’re looking for and move on quickly but that doesn’t mean that you shouldn’t carefully curate the perfect online store.
eCommerce customers tend to err on the side of "less is more." The more selling you can do in the photographs and short, concise descriptions, the less cluttered your site needs to be with paragraphs.
I suggest telling a story. Whether this is through the products themselves, or customer testimonials, humanizing your company has a big impact. But, don’t get caught up with storytelling as the products should speak for themselves, and adding a little life to your offerings will resonate with shoppers.
First things first, you need to know your shoppers and that comes from determining your niche and target market. By understanding your customer’s buying patterns and lifestyle, you will be able to target them more accurately through ads and know which kinds of ads are more attractive to them. Knowing your target market will also make it easier for you to come up with marketing campaigns that will effectively promote your shop and products.
It’s important to note that you should not be thinking for your customers, but like your customers. If you look through your website from the eyes of your customer, you will gain perspective, opening you to different insights that will grow your business.
The next step is familiarizing yourself with the different aspects of online retail. You want to make sure that you have done your research on how online shops work, how to keep your prices competitive, how to provide ease of experience for your customers, how customers are going to pay for your products, and how to get people to buy from you. Companies that are doing this right utilize dozens of online efficiency tools and automated applications that streamline daily and tedious tasks, allowing more time for activities that will grow the business instead of just keeping it running. Additionally, your payment processing method is crucial. Your customer needs to feel safe and secure while also not taking too long to check out.