On July 23, 2024, the Sales & Marketing Acceleration Workshop, hosted by the Digital Economy Promotion Agency (depa) of Thailand GrowthLab in collaboration with Amazon Web Services (AWS), brought together ambitious entrepreneurs to explore practical sales and marketing strategies for SaaS companies.

Designed to support early-stage and scaling startups, the workshop focused on sharing actionable marketing insights, sales acceleration techniques, and fundraising-ready strategies based on the real-world experiences of successful founders operating in competitive markets.

Expert Insights on SaaS Marketing and Growth

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One of the key speakers was Harprem Doowa, CEO of Eazy Digital, who shared practical guidance on building effective, resource-efficient marketing campaigns. His session addressed critical challenges faced by SaaS founders, including:

• Allocating marketing budgets efficiently to maximize ROI
• Using data and analytics to support smarter marketing and sales decisions
• Applying creative, cost-effective marketing tactics that deliver measurable results

Through real-world examples of successful, budget-conscious marketing campaigns, participants gained clear, actionable takeaways that could be applied directly to their own SaaS ventures.

Scaling Sales Beyond Thailand

The workshop also featured Apichai Sakulsureeyadej, Founder and CEO of Radiant 1, who shared insights on designing sales strategies for regional and international expansion. His session focused on helping founders think beyond local markets, offering practical considerations for:

• Expanding market reach outside Thailand
• Structuring scalable sales processes
• Optimizing sales strategies to support long-term growth

Empowering the Thai Startup Ecosystem

The Sales & Marketing Acceleration Workshop was designed to strengthen the Thai startup ecosystem by equipping founders with proven tools, frameworks, and strategies to drive sustainable growth. By focusing on practical execution over theory, the event reinforced depa and AWS’s commitment to fostering innovation, scalability, and long-term success among emerging SaaS and technology-driven businesses in Thailand.

For those looking to dive deeper into the insights shared, the full presentation slides are available for further learning and application. Check out these presentation slides to learn more.